Propelling Success for Seasoned Food Industry
Business Owners, Operators and Managers
Business Beyond the Food™, our evolutionary signature Magnolia University program empowers business owners, operators, and managers to take charge of scaling and thriving in the competitive world of food business management. Backed by Flavors’ outstanding reputation of excellence, this immersive program equips participants with the knowledge and skills necessary to unlock new levels of success.
Business Beyond the Food™, our evolutionary 9-week Magnolia University program empowers business owners, operators, and managers to take charge of scaling and thriving in the competitive world of food business management. Backed by Flavors’ outstanding reputation of excellence, this immersive program equips participants with the knowledge and skills necessary to unlock new levels of success.
Access to E-learning Platform
Hybrid Program with In-Person Networking & Events
Digital Growth Strategy Workbook
Access to Industry and Business Leaders
Food Is At The Heart Of Everything You Do As A
PRIVATE CHEF
FOOD TRUCK OWNERS
CATERERS
PASTRY CHEF
DESSERT ARTISANS
FARMERS
It’s why you step into the kitchen and put your apron on. Cooking is your solace, sanctuary and passion – the foundation that has carved a gratifying life for yourself.
But you’re ready for more – more wins, more revenue, more opportunities and more growth.
Food Is At The Heart Of Everything You Do As A
It’s why you step into the kitchen and put your apron on. Cooking is your solace, sanctuary and passion – the foundation that has carved a gratifying life for yourself.
But you’re ready for more – more wins, more revenue, more opportunities and more growth.
Yet, with the “more” you crave, the need for additional knowledge in marketing, branding, operations, human resources, and other aspects of business becomes apparent. You’ve only grazed the surface in these areas, so you know you’ll need to delve deeper if you want to amplify your success and accelerate your growth.
The problem is, you don’t know where or how to start.
And that’s fine because we do.
Accelerating Your Success
We built Business Beyond the Food within Magnolia University, as an immersive training program. This program explores critical topics such as employee recruitment, operational management, event organization, full-service catering, accounting, contracts and collaborations, and other vital business aspects crucial for your success.
However, we are highly selective in our Business Beyond the Food admissions process. We preserve our limited number of spots exclusively for the cream of the crop – a group of seasoned professionals who apply and exhibit their potential to seize the opportunity and excel in the program.
What you will learn in our Special Fall 2024 4-week hybrid program?
4 weeks
3 SCHEDULED DAYS
Strategic Brand Management
Explore comprehensive strategies for brand building and management, including the integration of Public Relations practices. Uncover the art of hiring, recruiting, and training your team to become brand ambassadors. Understand the nuances of different employment arrangements and their impact on brand perception. Master effective onboarding processes that instill brand values and foster employee advocacy.
Integrated Marketing & Brand Development
Dive into the intersection of marketing, public relations, and brand development. Learn to craft compelling narratives and execute strategic campaigns that resonate with target audiences. Discover the essentials of corporate contracts and event management as integral components of brand promotion. Evaluate collaboration opportunities to amplify brand reach and engagement.
Financial Strategies for Brand Success
Gain insight into financial management techniques tailored to support brand building efforts. Understand how to leverage financial data to inform brand decisions and investments. Explore the role of investor relations in strengthening brand credibility and securing funding for growth initiatives. Learn to integrate operational systems and customer relationship management practices to enhance brand experience and loyalty.
What you will need to succeed with this course?
10 hours per week of your time
Attend all virtual and in-person sessions
Complete and submit all program pre-work prior to the first day of class
Complete regular progress reports and assignments
Access to a working computer or tablet with a camera
What you will need to success with this course?
Complete and submit all program pre-work prior to the first day of class
10 hours per week of your time
Complete regular progress reports and assignments
Attend all virtual and in-person sessions
Access to a working computer or tablet with a camera
What Business Beyond the Food™ Program Will Cover
E-Learning Courses
This 9-week intensive program is tailored for seasoned business owners, operators, and managers in the food and hospitality management industry, with a primary focus on leveraging brand management strategies to expand clientele and drive growth. Through a series of specialized courses, participants will gain comprehensive knowledge and practical skills to effectively build and manage their brands, ultimately attracting and retaining more customers.
E-Learning
Operational Excellence Blueprint
Streamlining for Success: Streamlining Operations for Success: Optimize business operations through efficient planning, payment processing, and customer relationship management strategies.
E-Learning
People Power
Innovations in Human Resources: Empowering Workforce Dynamics: Master team-building techniques, employee benefits administration, and onboarding processes for optimal workforce performance.
E-Learning
Financial Alchemy
Transforming Numbers into Growth”: Gain financial management expertise to secure capital, foster investor relations, and position your business for sustainable growth.
E-Learning
Numbers Narrative
The Accounting & Finance Adventures: Transforming Numbers into Growth”: Gain financial management expertise to secure capital, foster investor relations, and position your business for sustainable growth.
E-Learning
Culinary Calculations
Mastering Food Cost Control: Maximizing Profitability in Food Service
Discover how effective management of food costs is integral to building a strong culinary brand, ensuring quality while maximizing profitability in the competitive food service landscape.
E-Learning
Brand Beats
Crafting CPG Icons: Crafting Brands That Resonate: Develop compelling brand identities and packaging strategies to differentiate products in the competitive market.
E-Learning
Deal Architects
Crafting Experiences, Forging Alliances: Navigate corporate contracts, event planning, and partnerships to drive brand visibility and revenue growth.
E-Learning
Public Sector Contracts
Navigating Government Deals in the Food Sector: Navigating Government Opportunities: Navigate government procurement processes and legal obligations to secure and manage government contracts effectively.
In-Person Courses
Immerse yourself in our exclusive in-person sessions designed to propel seasoned culinary entrepreneurs to new heights of success. Begin by mastering the art of strategic communication and brand reputation management in our Public Relations workshop, where you’ll learn to craft compelling narratives and engage with your audience effectively.
Next, delve into the intricacies of Commercial Real Estate, gaining invaluable insights into property analysis, negotiation, and investment strategies tailored to the culinary industry. Explore the essentials of launching and operating a successful concept in a food hall environment in our Food Hall Operations session, discovering the keys to sustainability and long-term success.
Lastly, culminate your immersive experience with an interactive Media Day, where you’ll engage in dynamic activities and brand storytelling exercises to showcase your culinary vision to the world. Join us for these transformative in-person sessions and unlock the keys to culinary entrepreneurship success.
In-Person
Spotlight Savvy
Mastering Media Relations Strategic Communication Mastery: Craft strategic communication plans to enhance brand reputation and engagement with stakeholders.
In-Person
Brick & Mortar Strategies
The Commercial Real Estate Playbook: Navigating Real Estate and Logistics Frontiers: Analyze real estate trends, negotiate property deals, and optimize supply chain management for profitability and success.
In-Person
Community Fusion
Harnessing Local Networks for Impact: Forge valuable connections with local stakeholders to create unique and marketable products through storytelling and earned media.
In-Person
Gourmet Hub Mastery
Crafting Culinary Destinations of Distinction: Learn the essentials of launching and sustaining a successful concept in a food hall environment.
Learn what our happy students says about our course
Meet Flavors®
The Culinary Hub® & Visionary of Business Beyond the Food™
Meet Flavors Culinary Hub®
Visionary of Business Beyond the Farm
Flavors serves up expert hospitality management services, comprehensive business, education resources and support – a proprietary blend with a single, overriding goal – to provide culinary and agriculture entrepreneurs, business owners, corporate and government stakeholders with everything they need to operate profitable food and beverage services.
As an award-winning organization and fierce advocate to improve access and opportunities to food and beverage brands within localized communities, Business Beyond the Farm™ is a part of that commitment and was developed to help farmers and local growers bridge the gap between traditional agriculture and the modern digital marketplace.
“Fueling culinary dreams with innovation and empowerment – our program transforms passion into success.”
Samia Bingham
Founder & CEO
SUPERCHARGE YOUR BRAND BEYOND THE KITCHEN
APPLY now for $598 and save 50%
Flavors serves up expert hospitality management services, comprehensive business, education resources and support – a proprietary blend with a single, overriding goal – to provide culinary and agriculture entrepreneurs, business owners, corporate and government stakeholders with everything they need to operate profitable food and beverage services.
Still have some questions?
We have answers!
The program is open to established caterers, private chefs, pastry chefs, food truck owners, dessert artisans, farmers, and local growers dedicated to advancing their culinary businesses.
Business Beyond the Food is best suited for accomplished professionals who have already made their mark in the food industry. We cover topics, especially for individuals with considerable experience and a desire to accelerate their growth and scale their businesses further.
If you’re new to food business management, we invite you to explore our Virtual Community.
Our program distinguishes itself by catering exclusively to seasoned professionals, providing a specialized curriculum tailored to the unique challenges experienced business owners, operators and managers face. Our close-knit community and in-person field trips enhance the learning experience, fostering meaningful connections and hands-on learning opportunities.
We take pride in curating a high-achieving cohort of participants. Our admission process is highly selective, as we prioritize individuals with a solid commitment to success and a passion for scaling their businesses.
The hybrid program offers an immersive 9 week training covering critical aspects of food business management. You can expect to gain invaluable insights, skills, and strategies to propel your culinary success to new heights.
Contact our Program Manager.